PARIS: French aircraft group Dassault Aviation has appointed Gerard
David as its new communications and external relations director.
The move comes at a time when European firms, including Dassault, are
looking at creating a regional aerospace group to compete against US
giants such as Lockheed Martin and Boeing.
Last month, the French government transferred its 46 per cent share in
Dassault to state-owned aerospace and defence firm Aerospatiale, in a
bid to strengthen the group’s position in the world market ahead of
David will report to group chairman and CEO Serge Dassault. He will
oversee a 20-strong team covering PR, media relations, advertising and
David takes over from the previous communications head, Admiral
Jean-Pierre Robillard, who held the post for over three years. Robillard
is now working as an adviser to the chairman on naval issues.
A company spokeswoman said: ’We are in a period of change. Gerard will
be responsible for maintaining the brand image of Dassault.’
Before joining Dassault Aviation, David spent five years as external
relations head at French aviation firm Intertechnique. He previously
handled national and international PR for the town of Lyon for four
Dassault Aviation designs and manufactures military aircraft including
the Atlantique, Rafale and Mirage. It also produces aircraft for private
The company numbers some 12,000 employees over 11 sites across
It registered a group turnover of around pounds 2.1 billion in 1997.