PRCA convenes strategy council

The PRCA has formed a council, whose 20 members include leading lights in the PR industry such as Dewe Rogerson co-founder Roddy Dewe, BBC Broadcast marketing and communications director Sue Farr, Countrywide Porter Novelli chairman Peter Hehir, and Virgin corporate affairs director Will Whitehorn.

The PRCA has formed a council, whose 20 members include leading

lights in the PR industry such as Dewe Rogerson co-founder Roddy Dewe,

BBC Broadcast marketing and communications director Sue Farr,

Countrywide Porter Novelli chairman Peter Hehir, and Virgin corporate

affairs director Will Whitehorn.



The council will meet twice a year to discuss issues affecting the PR

industry and to prepare advice for the PRCA board of management, which

runs the association.



Subjects likely to be discussed by the council at its first meeting in

March include the future relationship between the PRCA, which represents

PR agencies, and the IPR, which represents individual practitioners.



The PRCA was formed when an IPR committee split from the institute 27

years ago.



Now PRCA chairman Adrian Wheeler, whose idea it was to set up the

council, will propose that it discuss whether the PRCA and IPR should

again become a single organisation, work more closely together or remain

entirely independent.



The two bodies have attempted to co-ordinate some of their activities in

recent years. Their education courses are now aligned so that they apply

to members of both bodies, ie individual practitioners and

consultancies. And they have been working closely on developing industry

standards for research and evaluation.



Wheeler said: ’The PRCA is playing an increasingly strategic role in

setting the agenda for the development of the PR industry. The council

will ensure that our policymakers have formal access to a wide range of

senior practitioners’ points of view and ideas.’



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