The PRCA has formed a council, whose 20 members include leading
lights in the PR industry such as Dewe Rogerson co-founder Roddy Dewe,
BBC Broadcast marketing and communications director Sue Farr,
Countrywide Porter Novelli chairman Peter Hehir, and Virgin corporate
affairs director Will Whitehorn.
The council will meet twice a year to discuss issues affecting the PR
industry and to prepare advice for the PRCA board of management, which
runs the association.
Subjects likely to be discussed by the council at its first meeting in
March include the future relationship between the PRCA, which represents
PR agencies, and the IPR, which represents individual practitioners.
The PRCA was formed when an IPR committee split from the institute 27
Now PRCA chairman Adrian Wheeler, whose idea it was to set up the
council, will propose that it discuss whether the PRCA and IPR should
again become a single organisation, work more closely together or remain
The two bodies have attempted to co-ordinate some of their activities in
recent years. Their education courses are now aligned so that they apply
to members of both bodies, ie individual practitioners and
consultancies. And they have been working closely on developing industry
standards for research and evaluation.
Wheeler said: ’The PRCA is playing an increasingly strategic role in
setting the agenda for the development of the PR industry. The council
will ensure that our policymakers have formal access to a wide range of
senior practitioners’ points of view and ideas.’