IT agency Johnson King has picked up the pounds 100,000
pan-European account for US software company NetScout Systems. It won
the account after a two-way pitch against Strategic Alliance
International - a hi-tech PR agency based in the South East with an
office in Paris.
The agency will be launching NetScout’s software initially in the United
Kingdom and Germany and the budget will be split evenly between the two
’As the launch moves across Europe the budget will be raised
accordingly,’ said Johnson King managing director Mike King. ’A company
like this is growing at a phenomenal rate and we would expect to see the
amount of money being put into PR to grow as well.’
The launch will be co-ordinated with the help of Johnson King’s partner
agencies, such as Billo PR of Munich and Newsengine of Brussels.