Munro quits managing director role

Alison Munro, the co-founder of healthcare and consumer specialist Munro and Forster, has relinquished her role as managing director to become executive chairman, in a move aimed at enhancing the agency’s consumer business.

Alison Munro, the co-founder of healthcare and consumer specialist

Munro and Forster, has relinquished her role as managing director to

become executive chairman, in a move aimed at enhancing the agency’s

consumer business.



Munro, who combined the role of chairman with that of managing director,

founded the agency with Gillian Forster in 1984. She will now have

special responsibility in the issues and campaigning division.



Replacing Munro as joint managing director is board director Julie

Flexen, who will work with joint managing director Brian Gunson. He has

held the post since 1994.



Flexen will be responsible for promoting the agency’s consumer service,

especially in brand work, and will take charge of personnel

training.



Non-healthcare clients include Nestle and Hugo Boss.



Flexen has been with the firm since 1994 and was instrumental in winning

a raft of consumer health brands and over-the-counter medical products,

including mouthwash Listerine and cough medicine Benylin, from

healthcare giant Warner Lambert in 1996. She previously spent four years

as a consumer account director with Biss Lancaster.



Gunson will be responsible for ethical healthcare.



Four associate directors will support the managing directors: Penny

Clifton covering food; Maureen McCue on finance; Sarah Hart on ethical

healthcare, and Rob Gould heading-up the agency’s lifestyle

business.



The agency, 44th in last year’s PR Week Top 150, has a fee income of

over pounds 2 million.



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