Alison Munro, the co-founder of healthcare and consumer specialist
Munro and Forster, has relinquished her role as managing director to
become executive chairman, in a move aimed at enhancing the agency’s
Munro, who combined the role of chairman with that of managing director,
founded the agency with Gillian Forster in 1984. She will now have
special responsibility in the issues and campaigning division.
Replacing Munro as joint managing director is board director Julie
Flexen, who will work with joint managing director Brian Gunson. He has
held the post since 1994.
Flexen will be responsible for promoting the agency’s consumer service,
especially in brand work, and will take charge of personnel
Non-healthcare clients include Nestle and Hugo Boss.
Flexen has been with the firm since 1994 and was instrumental in winning
a raft of consumer health brands and over-the-counter medical products,
including mouthwash Listerine and cough medicine Benylin, from
healthcare giant Warner Lambert in 1996. She previously spent four years
as a consumer account director with Biss Lancaster.
Gunson will be responsible for ethical healthcare.
Four associate directors will support the managing directors: Penny
Clifton covering food; Maureen McCue on finance; Sarah Hart on ethical
healthcare, and Rob Gould heading-up the agency’s lifestyle
The agency, 44th in last year’s PR Week Top 150, has a fee income of
over pounds 2 million.