Office Angels, the UK secretarial recruitment agency, has appointed
The Red Consultancy on a six-figure consumer contract to take a fresh
look at promoting the brand.
The agency won the account following a six-way pitch. Also included was
incumbent Le Fevre, which has held the account for around four
Red’s task is to find ’new angles’ to promote the Office Angels brand,
which already has a high media profile. The company wants to be seen as
dynamic and progressive.
Red senior director David Fuller said the agency will promote the
company’s culture to 18- to 35-year-old women through the women’s press,
and would also target companies looking for temporary staff.
The agency will work to ensure that Office Angels, which runs the
Secretary of the Year Award in conjunction with the Guardian newspaper,
continues to be regularly quoted in the media on secretarial and
Office Angels, which was founded 12 years ago and has 55 branches
nationwide, has up to 12,000 applicants for its positions every week.
The company operates in a fragmented market where small agencies account
for around 83 per cent of the market. Office Angels has around a two per
cent share, while the UK’s largest agency, Manpower, has four per cent.