STOP PRESS: TDK begins push to retain market share

TDK, which has the largest share in the UK’s blank video and audio tape market, has hired 360deg Communications to ensure it retains market share with the growth of MiniDisc and recordable CD formats. Fees are believed to amount to a six-figure sum across the consumer and trade account which started this month. The agency worked on a consumer project basis for the past two years.

TDK, which has the largest share in the UK’s blank video and audio

tape market, has hired 360deg Communications to ensure it retains market

share with the growth of MiniDisc and recordable CD formats. Fees are

believed to amount to a six-figure sum across the consumer and trade

account which started this month. The agency worked on a consumer

project basis for the past two years.



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