Fishburn Hedges has been picked by the Department of Trade and
Industry to recruit an army of accredited advisers as part of the
Government’s plans to encourage businesses to become more competitive by
taking full advantage of IT.
The fees for the programme - known as the Adviser Skills Initiative
(ASI) - are understood to be in excess of six figures.
The campaign will be aimed at equipping professionals such as bank
managers and accountants with the extra level of expertise needed to
best advise business clients on how to use information and
FH will work on the account until the end of 2001 when the Government
hopes to have as many as 10,000 advisers on hand to give advice to
250,000 small and medium sized UK businesses.
A budget has yet to be finalised but the Government has set aside pounds
20 million over the next three years to improve the businesses
community’s awareness of IT.
Dale Fishburn, chairman of FH said: ’If businesses need IT advice then
they will be able to turn to an accredited adviser for help. Our job is
to make sure that people are aware of this and are recruited.’
The agency was awarded the account this week after a three-way pitch
before Christmas which included GCI and Text 100. Work on the programme
is expected to begin within the next six months.