DTI appoints FH to promote its IT awareness drive

Fishburn Hedges has been picked by the Department of Trade and Industry to recruit an army of accredited advisers as part of the Government’s plans to encourage businesses to become more competitive by taking full advantage of IT.

Fishburn Hedges has been picked by the Department of Trade and

Industry to recruit an army of accredited advisers as part of the

Government’s plans to encourage businesses to become more competitive by

taking full advantage of IT.



The fees for the programme - known as the Adviser Skills Initiative

(ASI) - are understood to be in excess of six figures.



The campaign will be aimed at equipping professionals such as bank

managers and accountants with the extra level of expertise needed to

best advise business clients on how to use information and

communications technology.



FH will work on the account until the end of 2001 when the Government

hopes to have as many as 10,000 advisers on hand to give advice to

250,000 small and medium sized UK businesses.



A budget has yet to be finalised but the Government has set aside pounds

20 million over the next three years to improve the businesses

community’s awareness of IT.



Dale Fishburn, chairman of FH said: ’If businesses need IT advice then

they will be able to turn to an accredited adviser for help. Our job is

to make sure that people are aware of this and are recruited.’



The agency was awarded the account this week after a three-way pitch

before Christmas which included GCI and Text 100. Work on the programme

is expected to begin within the next six months.



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