IPRA head recommends PR bodies almagamate

Three of the main PR bodies, the PRCA, the IPR and the International Public Relations Association (IPRA), should merge into one body, according to IPRA’s UK national co-ordinator, Stephen Jolly.

Three of the main PR bodies, the PRCA, the IPR and the

International Public Relations Association (IPRA), should merge into one

body, according to IPRA’s UK national co-ordinator, Stephen Jolly.



Jolly has written to the IPRA, which represents around 3,000 individual

PR professionals worldwide, to urge the organisation to forge closer

links with the IPR and the PRCA.



The options which he is likely to propose for consideration range from

the three organisations economising their resources by sharing a

secretariat to ultimately sharing a president, with separate committees

speaking for each association’s membership, such as consultancies and

individual practitioners.



In his letter Jolly states that in recent weeks ’there has been a debate

about the growing need to pull together the UK’s scattered trade bodies

so that the PR industry can speak with a unified voice’.



Jolly, who is corporate communications director at Japanese investment

bank Nomura International, said in his letter: ’I am determined to do

everything I can within my powers ... to push for substantial and

beneficial change.’



He says that IPRA ’is facing a difficult future if we do not make real

change to the way we market ourselves in this country’.



Leader, p9.



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