Three of the main PR bodies, the PRCA, the IPR and the
International Public Relations Association (IPRA), should merge into one
body, according to IPRA’s UK national co-ordinator, Stephen Jolly.
Jolly has written to the IPRA, which represents around 3,000 individual
PR professionals worldwide, to urge the organisation to forge closer
links with the IPR and the PRCA.
The options which he is likely to propose for consideration range from
the three organisations economising their resources by sharing a
secretariat to ultimately sharing a president, with separate committees
speaking for each association’s membership, such as consultancies and
In his letter Jolly states that in recent weeks ’there has been a debate
about the growing need to pull together the UK’s scattered trade bodies
so that the PR industry can speak with a unified voice’.
Jolly, who is corporate communications director at Japanese investment
bank Nomura International, said in his letter: ’I am determined to do
everything I can within my powers ... to push for substantial and
He says that IPRA ’is facing a difficult future if we do not make real
change to the way we market ourselves in this country’.