WPP-owned internal communications consultancy Banner McBride has
been hired by US computer hardware manufacturer Compaq to help
communicate the impact of its merger with two other hardware companies
The work will initially last four months and annualised fees are
believed to be worth at least pounds 300,000.
Banner McBride will develop a communications strategy for Compaq’s
combined business in the UK and Ireland, which covers an operation of
4,000 staff in over 20 locations.
Compaq, which makes hardware for PCs and servers, bought Tandem in 1997
and merged with Digital in 1998. The merger means Compaq can now make
hardware for mainframe computers.
James Harkness, director of consultants for Banner McBride, said: ’Our
role will be to help create a new business culture within the company
and its 4,000 employees.’
Work on the account will begin with a communications audit to evaluate
the effectiveness of existing communications systems. Harkness said:
’One of the challenges facing us is not only bringing together
operations in two countries, but also working with a disparate workforce
that includes a great number of IT contractors, people who may not
necessarily feel part of the same business culture.’
Banner McBride is believed to have pitched against agencies including
Headrom and Smyth, Dorward Lambert. The agency’s previous IT clients
include Oracle and ICL.