Banner McBride to unify Compaq workforce

WPP-owned internal communications consultancy Banner McBride has been hired by US computer hardware manufacturer Compaq to help communicate the impact of its merger with two other hardware companies last year.

WPP-owned internal communications consultancy Banner McBride has

been hired by US computer hardware manufacturer Compaq to help

communicate the impact of its merger with two other hardware companies

last year.



The work will initially last four months and annualised fees are

believed to be worth at least pounds 300,000.



Banner McBride will develop a communications strategy for Compaq’s

combined business in the UK and Ireland, which covers an operation of

4,000 staff in over 20 locations.



Compaq, which makes hardware for PCs and servers, bought Tandem in 1997

and merged with Digital in 1998. The merger means Compaq can now make

hardware for mainframe computers.



James Harkness, director of consultants for Banner McBride, said: ’Our

role will be to help create a new business culture within the company

and its 4,000 employees.’



Work on the account will begin with a communications audit to evaluate

the effectiveness of existing communications systems. Harkness said:

’One of the challenges facing us is not only bringing together

operations in two countries, but also working with a disparate workforce

that includes a great number of IT contractors, people who may not

necessarily feel part of the same business culture.’



Banner McBride is believed to have pitched against agencies including

Headrom and Smyth, Dorward Lambert. The agency’s previous IT clients

include Oracle and ICL.



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