CAMPAIGNS: The new image of Barnardo’s - Internal Communications

In the public’s mind, Barnardo’s, the UK’s largest children’s charity, is still often associated with orphanages and children’s homes - even though it has not been involved in these areas for over 20 years. Barnardo’s is a well known brand whose activities, paradoxically, were not known well. It needed to reflect its current diverse activities working with disadvantaged children, young people and their families, as well as lobbying and campaigning.