CAMPAIGNS: The new image of Barnardo’s - Internal Communications
In the public’s mind, Barnardo’s, the UK’s largest children’s
charity, is still often associated with orphanages and children’s homes
- even though it has not been involved in these areas for over 20 years.
Barnardo’s is a well known brand whose activities, paradoxically, were
not known well. It needed to reflect its current diverse activities
working with disadvantaged children, young people and their families, as
well as lobbying and campaigning.