Phil Bloomfield is currently deputy MD of Brighton-based Midnight Communications. He take up his first inhouse post at Virgin Holidays as head of PR on 1 March, overseeing a three-strong team.
He will replace Karen Tippett who has been in the role for three years. She is leaving to pursue freelance opportunities.
Bloomfield has over 12 years agency experience across travel, financial, charity and FMCG sectors. Prior to Midnight he was at tourism specialist Davies Tanner and Banc Communications, leading on the Oxfam retail account.
Bloomfield said: 'Karen has done some great work in raising the profile of the press office within the travel industry over the last couple of years. I want to evolve that further, and continue the exciting work they have been doing with lifestyle and consumer media.'