Drinks company Berry Bros and Rudd has appointed IC&M Communicacion y Marketing to handle its Cutty Sark Whisky brand in Spain. The account was previously handled by Burson-Marsteller, who resigned because of a conflict with spirits and wine group Seagram. The agency aims to help Cutty Sark to challenge Spanish market leader J and B Whisky. IC&M is a division of Spanish PR firm Carlos Paniagua Group.
Drinks company Berry Bros and Rudd has appointed IC&M Communicacion
y Marketing to handle its Cutty Sark Whisky brand in Spain. The account
was previously handled by Burson-Marsteller, who resigned because of a
conflict with spirits and wine group Seagram. The agency aims to help
Cutty Sark to challenge Spanish market leader J and B Whisky. IC&M is a
division of Spanish PR firm Carlos Paniagua Group.
