BORDER LINES: MADRID - Berry Bros to steer Cutty Sark brand

Drinks company Berry Bros and Rudd has appointed IC&M Communicacion y Marketing to handle its Cutty Sark Whisky brand in Spain. The account was previously handled by Burson-Marsteller, who resigned because of a conflict with spirits and wine group Seagram. The agency aims to help Cutty Sark to challenge Spanish market leader J and B Whisky. IC&M is a division of Spanish PR firm Carlos Paniagua Group.

Drinks company Berry Bros and Rudd has appointed IC&M Communicacion

y Marketing to handle its Cutty Sark Whisky brand in Spain. The account

was previously handled by Burson-Marsteller, who resigned because of a

conflict with spirits and wine group Seagram. The agency aims to help

Cutty Sark to challenge Spanish market leader J and B Whisky. IC&M is a

division of Spanish PR firm Carlos Paniagua Group.



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