BORDER LINES: LONDON - Westin Hotels books two agencies

International hotel group Westin Hotels and resorts has appointed two agencies to handle its European media relations. For combined fees of pounds 100,000 Manning Selvage and Lee will cover the UK and France, and Adam and Partner in Frankfurt will cover Germany. The agencies pitched against Hill and Knowlton, Grayling and UK incumbent CIB (PR Week, 7 November).

International hotel group Westin Hotels and resorts has appointed

two agencies to handle its European media relations. For combined fees

of pounds 100,000 Manning Selvage and Lee will cover the UK and France,

and Adam and Partner in Frankfurt will cover Germany. The agencies

pitched against Hill and Knowlton, Grayling and UK incumbent CIB (PR

Week, 7 November).



’The agencies will target trade and consumer press and broadcast media

to increase brand awareness for Westin Hotels in Europe, the global

company and its individual properties,’ said Tom Eden, regional director

of sales and marketing for Westin in Europe.



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