BORDER LINES: PARIS - Self Image helps Multiassistance

Spanish insurance claims manager Multiassistance has appointed Self Image to handle its launch in France next spring. The agency pitched against Citadelle Corporate and Asturial for the work. Multiassistance handles claims on behalf of insurance companies and manages 60 per cent of claims in Spain. ’We will target the specialist insurance and economic press before the launch and provide a press office for the company afterwards,’ said Self Image partner Monique Mehrez. Multiassistance launched in London this year, with help from Band and Brown Communications. The London agency and Self Image recently agreed to collaborate on cross-channel clients.