EDF's letter seems to have confused talking about being green and actually being green. This is precisely what people think of as greenwash.
Instead of expensive PR campaigns and billboard advertising, we would rather invest in building new sources of renewables. I'm not sure EDF's acting is that convincing either, judging by the media coverage of its Green Britain Day and the response from many of our customers.
Making big commitments is easy. Until there is more, EDF's claims are a bit like its 'green' Union Flag: pretty patchy.
- Mike Cheshire, PR manager, Ecotricity.