INTERNATIONAL: Fenestrae hires Text for telephony software PR

Dutch software vendor Fenestrae has hired its first PR agency, Text 100 to raise awareness of its brand and office management products. The account is worth pounds 180,000 a year.

Dutch software vendor Fenestrae has hired its first PR agency, Text

100 to raise awareness of its brand and office management products. The

account is worth pounds 180,000 a year.



Text will handle PR in the Netherlands, Germany, UK, France and

Belgium.



The agency will also receive a further pounds 80,000 for launching

Fenestrae’s PR drive in the US and will work on a project basis in

Scandinavia, Spain and Italy. In addition, the agency will develop

awareness of Fenestrae in Asia and Australia.



Fenestrae makes software which facilitates office communications. Its

Faxination product, for example, integrates faxes, telexes, and mobile

phones. Faxes can be sent to and from the desktop as though they were

e-mails.



Fenestrae appointed Text without a pitch. The account will be

co-ordinated from Text’s Amsterdam office by account director Jurn

Hageman. He will work closely with Edwin Velsink, Fenestrae’s marketing

communications director. The US campaign will be co-ordinated by Andrew

West, senior vice-president and general manager of Text 100’s Boston

office.



Fenestrae recently signed an agreement in the US with Dialogic, a

provider of computer telephony, to make compatible hardware.



Fenestrae’s products are sold as part of software packages produced by

companies like Microsoft.



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