INTERNATIONAL: Westerberg gives up his GK interest

Former Swedish deputy prime-minister Bengt Westerberg quit as chairman of the Swedish board of PR agency Geelmuyden Kiese last week.

Former Swedish deputy prime-minister Bengt Westerberg quit as

chairman of the Swedish board of PR agency Geelmuyden Kiese last

week.



Westerberg was criticised last month by rival agencies for a perceived

conflict of interest. He was, and continues to be, chairman of

state-owned Swedish telecom company Telia. As chairman of GK in Sweden,

he represented one of Telia’s main competitors, Norwegian equivalent

Telenor.



GK founder Hans Geelmuyden said Westerberg’s decision to quit the agency

was not related to his Telia chairmanship. The agency wants to

co-ordinate its expanding Scandinavian operation by making Geelmuyden

chair of the Swedish and Danish boards.



Geelmuyden said of Westerberg’s perceived conflict of interest: ’It was

our competitors in Sweden who said this was a problem, not our

clients.



We have supported Bengt all along the line and we still do.’



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