Top tier Ludgate reshuffle sees Hepburn win chief exec role

Ludgate Communications has promoted Robin Hepburn, head of its City division, to chief executive. He replaces David Simpson who moves to the new post of deputy chairman. The move enables Simpson to devote more time to client handling, business strategy and training.

Ludgate Communications has promoted Robin Hepburn, head of its City

division, to chief executive. He replaces David Simpson who moves to the

new post of deputy chairman. The move enables Simpson to devote more

time to client handling, business strategy and training.



As part of the restructuring Ludgate’s managing director Tony Friend

leaves the agency to join College Hill where he will be a director. The

post of managing director at Ludgate will be discontinued.



Simpson said: ’These moves represent a natural and very positive

evolution for Ludgate and give me the opportunity to concentrate on

areas of increasing strategic importance.’



Hepburn joined Ludgate in 1996 from Shandwick Consultants. Prior to this

he worked at Dewe Rogerson, having spent nine years in banking and

investor relations. Key accounts he has managed include the Northern

Rock and Newsquest flotations.



Hepburn said: ’Management is an element of the business I enjoy. Ludgate

has a lot of potential and will be aiming to attract larger and more

profitable business.’



Hepburn’s replacement as head of City division is Reg Hoare, Ludgate’s

current head of investor relations. Ludgate will attempt to refocus its

approach toward attracting a higher proportion of merger and acquisition

work.



Ludgate is the UK’s tenth largest PR agency (PR Week Top 150) with fee

income of pounds 6.5 million for 1996; an increase of 24 per cent on

1995.



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