Cameron Choat and Partners is relaunching itself as simply Choat
and Partners.
The agency’s name change coincides with a fresh approach to new
business.
The directors want to focus on clients from food, drink,
healthcare/beauty, fmcg non-food and industrial sectors.
It follows a reorganisation of the agency’s management structure. Choat
brought in The Rowland Company’s head of marketing communications James
Laird as board director in September.
Laird replaced Helen Triggs who has left to join Consolidated
Communications.
He joins Amanda Cryer, Neil Bruce, and managing director Jonathan Choat,
on the board.
The agency has promoted account directors Pat Hindley and Amanda Baiden
to become associate directors.
Cameron Choat and Partners was started 21 years ago. Clients include
Pfizer, Burger King and Scottish Courage. It ranks 44th in PR Week’s
1997 Top 150, with a fee income of almost pounds 2 million.
