Alka Seltzer to Agfa firm Bayer has brought in Yorkshire Water’s
head of public affairs Steven Painter as its new head of
Painter’s appointment was prompted by the decision by Bayer’s UK
managing director Lennart Aberg to merge the advertising and market
research department with the corporate affairs group. This move mirrors
a similar reorganisation that has taken place in Bayer’s German
headquarters. The head of corporate affairs, Andrew Craven, will report
to Painter, who will head the merged department.
Bayer owns brands include Agfa films, Aspirin and Alka Seltzer. It is
also a leading producer of industrial chemicals, diagnostics, polymers,
In January it used Edelman PR to carry out a pounds 300,000 PR campaign
to launch Metrifonate, a treatment for Alzheimer’s disease.