SKV Communications beats 48 agencies to win Road Safety GB

Road Safety GB has hired SKV Communications after 49 agencies responded to the tender.

Poster campaign: road safety
Poster campaign: road safety

The organisation that represents local authority road safety officers across the country has selected the North West based agency for a three-year contract.

SKV Communications will lead its PR activity following the organisation’s rebrand last year. The body is looking to raise its national profile and position itself as experts in the UK’s ongoing road safety debate.

The agency won the work following a six-way pitch, after 49 agencies responded to the PR tender.

As well as traditional media channels, SKV will target Press Association and new media platforms to promote the body. 

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