STOP PRESS: Royal Brierley Crystal hires Key

Hand-blown and hand-cut crystal manufacturer Royal Brierley Crystal has appointed Key Communications in Birmingham to handle its trade and consumer PR. This is the first time in its 300-year history that the family-owned company has used an outside agency for promotional activity. Key will relaunch the company in the UK, and hopes to increase its profile in the US and Japan.

Hand-blown and hand-cut crystal manufacturer Royal Brierley Crystal

has appointed Key Communications in Birmingham to handle its trade and

consumer PR. This is the first time in its 300-year history that the

family-owned company has used an outside agency for promotional

activity. Key will relaunch the company in the UK, and hopes to increase

its profile in the US and Japan.



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