Hand-blown and hand-cut crystal manufacturer Royal Brierley Crystal has appointed Key Communications in Birmingham to handle its trade and consumer PR. This is the first time in its 300-year history that the family-owned company has used an outside agency for promotional activity. Key will relaunch the company in the UK, and hopes to increase its profile in the US and Japan.
Hand-blown and hand-cut crystal manufacturer Royal Brierley Crystal
has appointed Key Communications in Birmingham to handle its trade and
consumer PR. This is the first time in its 300-year history that the
family-owned company has used an outside agency for promotional
activity. Key will relaunch the company in the UK, and hopes to increase
its profile in the US and Japan.
