Agencies boost quality of results

The 1997 PR Week Agency Report saw a significant rise in investment and increased client satisfaction among 40 of the UK’s leading PR consultancies.

The 1997 PR Week Agency Report saw a significant rise in investment

and increased client satisfaction among 40 of the UK’s leading PR

consultancies.



Fifteen entrants achieved five-star ranking in the second annual Agency

Report, published this week, compared to just four in 1996.



There were 11 new entries to this year’s survey including healthcare

specialist Complete Pharma PR, McCann-Erickson PR and MacLaurin

Communications.



There were dramatic improvements for agencies such as Charles Barker,

Firefly and Staniforth PR which all moved from two-star status in 1996

to five stars in this report. Grayling and Lansons Communications also

moved up from three stars status in 1996 to five stars this year.



The report revealed increasing investment in staff training and

comprehensive evaluation. Major issues for clients included

confidentiality of the client/agency relationship and a need for real

business acumen among consultants.



Extra copies of the Agency Report are available from the back issues

department on 0181 503 0588, priced pounds 6.



Supplement inside; Leader, p9.



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