The 1997 PR Week Agency Report saw a significant rise in investment
and increased client satisfaction among 40 of the UK’s leading PR
Fifteen entrants achieved five-star ranking in the second annual Agency
Report, published this week, compared to just four in 1996.
There were 11 new entries to this year’s survey including healthcare
specialist Complete Pharma PR, McCann-Erickson PR and MacLaurin
There were dramatic improvements for agencies such as Charles Barker,
Firefly and Staniforth PR which all moved from two-star status in 1996
to five stars in this report. Grayling and Lansons Communications also
moved up from three stars status in 1996 to five stars this year.
The report revealed increasing investment in staff training and
comprehensive evaluation. Major issues for clients included
confidentiality of the client/agency relationship and a need for real
business acumen among consultants.
Extra copies of the Agency Report are available from the back issues
department on 0181 503 0588, priced pounds 6.
Supplement inside; Leader, p9.