The German Wine Institute (DWI), a government-funded body formed to
promote the consumption of German wines around the world, has put its
pounds 500,000 UK PR account up for grabs.
The DWI account is currently held by Mulcaster PR. The agency runs all
UK communications in the UK under the name the German Wine Information
The appointed agency will be handed the task of regaining German wines’
falling share of the UK market and updating the image of the
Last year several German wine producers joined forces to develop wines
which break away from perceptions of German wines as cheap and
The DWI account is subject to government regulations and is put out to
tender at various intervals. The last review was held ten years ago.
Tan Harrington, managing director of Mulcaster, said: ’While we are
confident of retaining the account, one should always expect