Halifax hints at plans for financial PR pitch

Halifax is planning to invite agencies to pitch for its corporate and financial PR as it gears up for a period of City activity. The building society turned bank has a pounds 6 billion war chest to target likely acquisitions.

Halifax is planning to invite agencies to pitch for its corporate

and financial PR as it gears up for a period of City activity. The

building society turned bank has a pounds 6 billion war chest to target

likely acquisitions.



Shandwick Consultants handled PR for Halifax during its flotation and

conversion to bank status but in June the Halifax moved its PR

in-house.



Reacting to industry rumours that Halifax would hold a pitch next

February, Gary Marsh, head of group corporate affairs at the Halifax,

said: ’Some kind of beauty parade is possible next year. No decisions

have been made as yet as to the timing.’



Marsh added: ’We’ve done well in-house and are under no pressure but if

we look at acquisitions it would be nice to have somebody in place.’



The account team which handled Halifax at Shandwick has now

dispersed.



Rachel Hirst, who ran the account as a Shandwick director, is now a

director at Hogarth. Julian Walker is a director at Dewe Rogerson and

Roya Nasser has moved to Finsbury.



Since entering the stock market in June, Halifax has been linked with

takeovers of the M&G Group and Norwich Union. Its last major

acquisition, of Clerical Medical, was finalised in October 1996.



Halifax’s half-year profits to 30 June were up nine per cent to pounds

802 million. It remains the UK’s largest mortgage lender with 20 per

cent (pounds 5.2 billion) of the market. Around 7.5 million people

received windfall bonuses following Halifax’s conversion to bank status.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in