Diary: B-M gets FBI agent to turn in his badge and gun

Burson-Marsteller’s New York office has an experienced new recruit.

Burson-Marsteller’s New York office has an experienced new


Former Federal Bureau of Investigation terrorism expert Neil Herman has

joined the crisis management team.

Until he arrived at B-M last month, Herman, 51, was director of the

FBI’s Joint Terrorism Task Force, which brought together several US law

enforcement agencies to track down terrorists across the country.

Herman worked at the FBI for 27 years, during which time he supervised

and managed investigations into the TWA Flight 800 crash in 1996 and the

bombing of the World Trade Centre. He also managed special events such

as Pope John Paul II’s visit to New York in 1995.

He got to know staff at B-M after the 1994 murder of Tom Mosser, an

employee at the agency for 25 years, by the so-called Unabomber.

Mosser’s crime, according to the bomber, Theodore Kaczynski, was to have

been involved in the development of techniques for manipulating people’s

attitudes. B-M calls this perception management.

The typical crises faced by B-M’s clients, including product tampering

and environmental emergencies, should be a piece of cake for Herman

after being in the front line for so long.

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