Burson-Marsteller’s New York office has an experienced new
Former Federal Bureau of Investigation terrorism expert Neil Herman has
joined the crisis management team.
Until he arrived at B-M last month, Herman, 51, was director of the
FBI’s Joint Terrorism Task Force, which brought together several US law
enforcement agencies to track down terrorists across the country.
Herman worked at the FBI for 27 years, during which time he supervised
and managed investigations into the TWA Flight 800 crash in 1996 and the
bombing of the World Trade Centre. He also managed special events such
as Pope John Paul II’s visit to New York in 1995.
He got to know staff at B-M after the 1994 murder of Tom Mosser, an
employee at the agency for 25 years, by the so-called Unabomber.
Mosser’s crime, according to the bomber, Theodore Kaczynski, was to have
been involved in the development of techniques for manipulating people’s
attitudes. B-M calls this perception management.
The typical crises faced by B-M’s clients, including product tampering
and environmental emergencies, should be a piece of cake for Herman
after being in the front line for so long.