Electronics giant SANYO brings in Manifest London for camera brief

Global electronics manufacturer SANYO has handed Manifest London a brief to promote its newly launched Xacti Dual Camera range

Xacti Dual Camera range: SANYO
Xacti Dual Camera range: SANYO

The agency will promote the cameras in the UK media and online, with its remit covering both traditional media relations and social media outreach.

Dominic Jones, UK marketing manager at SANYO, commented: 'We looked at working with a number of agencies and Manifest's bold and innovative ideas stood out from the crowd. It not only understands consumer technology, but also boasts genuine experience and expertise across the entire media spectrum, from broadsheets to bloggers.'

The first of the new Xacti cameras Manifest will promote were unveiled at the international Consumer Electronics Show in Las Vegas this month, including the world's smallest full HD camcorder, the SANYO Xacti VPC-CS1.

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