Unity will aim to engage the target audience of 16- to 18-year-olds to help promote positive attitudes and behaviour towards protection from too much UV.
Unity has been appointed after it handled a similar campaign for Cancer Research UK last year.
This year’s campaign will look to engage high profile musicians from a wide range of genres.
The agency will develop the ‘Skindividual’ brand created last year, along with a website and a social media programme. Unity co-founder Gerry Hopkinson said that the agency would be 'delivering messages in a way that's truly peer-to-peer'.