Cancer Research UK appoints Unity for SunSmart campaign

Cancer Research UK has chosen Unity to handle its SunSmart campaign aimed at encouraging young people to use sun screen.

Unity co-founder: Gerry Hopkinson
Unity co-founder: Gerry Hopkinson

Unity will aim to engage the target audience of 16- to 18-year-olds to help promote positive attitudes and behaviour towards protection from too much UV.

Unity has been appointed after it handled a similar campaign for Cancer Research UK last year.

This year’s campaign will look to engage high profile musicians from a wide range of genres.

The agency will develop the ‘Skindividual’ brand created last year, along with a website and a social media programme. Unity co-founder Gerry Hopkinson said that the agency would be 'delivering messages in a way that's truly peer-to-peer'.

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