So Clinton has finally admitted that he has been caught with his
pants down, proving that he ignored the first rule of crisis management
- come clean and do so quickly.
The US president’s inept attempts at damage limitation, have not only
made him a laughing stock but may have inflicted long term damage on the
public perception of the presidency.
Trust in institutions such as the government and the church has already
been irrevocably eroded. By contrast, trust in corporate brands is
When asked who they would trust to run a national pensions system, the
British public recently chose Richard Branson ahead of the
Many companies have also realised that crisis, if handled promptly and
honestly, can even boost public confidence in a brand. As the public
trust evaporates in the powers that be on both sides of the Atlantic
there is a real opportunity for corporate brands to step into the