Looking at how the press tracked the news of the BP/ Amoco merger,
it was apparent that BP’s key messages were eagerly taken on board.
There were copious quotes from BP explaining how size, logic, agreement
and economies would make the new company a huge success.
Most welcomed the merger, but there were fears for jobs - one headline
referred to a ’Merger blow’ - as BP/Amoco braced itself for
However, most emphasised that the US would bear the brunt of job
Some said that a record low in the price of oil had forced the merger,
but this was a minority view, inspiring only six articles. The Daily
Telegraph described the technical merger itself as being ’modern
style ... no corporate raiding ... agreement (that) the first job ... is
to run the combined company with fewer people.’
The environmental credentials of BP were also highlighted by the press,
with Sir John Browne, the group chief executive of BP winning a tribute
Evaluation and analysis by CARMA International. Cuttings supplied by the
Broadcast Monitoring Company. ’What The Papers Say’ can be found at: