The Syndicat Mixte des Transports en Commun de l’Agglomeration
Caennoise, the public transport authority representing 19 councils in
the French department of Calvados, is seeking an agency to build its
image and conduct opinion audits on a year-long contract worth around
pounds 400,000 in budget.
The body is keen to promote public awareness of its role and conduct
consultation exercises on its plans to build a tramway in the town of
Caen. The syndicate oversees 175 bus routes for the area’s 200,000