Burson-Marsteller has expanded its network of international
affiliates into Turkey, through a deal with 44-strong privately-owned
agency Capitol, B-M’s only Turkish representative. No shares have been
exchanged, however, Aytul Gulcelik, Capitol general manager, said that
such a deal may eventually take place. B-M and Capitol have previously
co-operated on accounts including Unilever and McDonald’s.