PARIS: France’s Government information service, the Service
d’Information du Gouvernement, is seeking PR support to encourage
electoral turn-out in the coming European elections next June.
The service is looking for PR and advertising services and expects PR
agencies to pitch jointly with advertising agencies for the work. Of the
agencies which respond, it will invite five to formally pitch for the
account. A final choice is expected by November. The fee for the account
has yet to be determined.
Bernard Candiard, director of the information service, said: ’The
European elections are one of the most difficult campaigns in terms of
The objective is to encourage French citizens to vote and we want agency
proposals to be as diverse and innovative as possible.’
A spokeswoman for the service added that the exact PR brief had not been
set out, but that the service would be looking for media relations and
publications support to encourage voters who have recently moved house
to rejoin the electoral register and to explain the European
The French government information service provides communication advice
to government ministries as well as coordinating - and in some cases
financing - some PR and advertising campaigns on their behalf.
National pre-electoral public information campaigns are traditionally
overseen by the Centre d’Information Civic, France’s voter information
association, whose functioning is currently under review following a
recent investigation by French public audit body the Cours des Comptes
into the centre’s administration.