Royal Bank Invoice Finance, the invoice finance arm of the Royal
Bank of Scotland, has appointed Lawson Dodd as its first PR agency.
The agency, which won the account in a non-competitive pitch, will
concentrate on promoting invoice finance for larger companies in the
national business press, specialist finance and accountancy magazines
and the regional media.
Invoice finance involves advancing money to clients based on the face
value of their outstanding invoices.
The agency will also advise Royal Bank Invoice Finance on the likely
impact of the European single currency on collecting invoices
Lawson Dodd director Joanna Dodd will head the account.
Peter Hannant, marketing manager of Croydon-based Royal Bank Invoice
Finance, said: ’We’re confident that Lawson Dodd will deliver a sound,
results-orientated media relations campaign.’
Royal Bank Invoice Finance provides its services to large, medium and
small businesses and is increasingly supporting management buy-outs and
buy-ins alongside its traditional invoice financing function.
The organisation’s clients include National Railway Supplies, the former
arm of British Rail, which oversees signalling systems.