The agency has been appointed by Pool Industry Promotions on behalf of the British Swimming Pool Federation to raise its profile in the industry.
The agency will use online and traditional print and broadcast media relations to ramp up awareness of the organisation. It will also aim to promote awareness of its member organisations, the Swimming Pool and Allied Trades Association and the British and Irish Spa and Hot Tub Association.
Bottle will aim to place swimming pool and hot tub user case studies into the consumer press and pitch ‘real life' lifestyle stories to demonstrate the benefits of having a pool or hot tub built in the home.
Some of the issues surrounding this area include the perception of safety and the cost of maintenance of hot tubs and pools.