The British Plastics Federation is reviewing PR for its campaign to
defend the PVC industry in the face of mounting criticism on
environmental and health grounds.
It is understood to have invited agencies including Burson-Marsteller,
GCI Group, Countrywide Porter Novelli, LSA and incumbent agency PR
Principles to pitch for the account, expected to be worth a six-figure
The federation, which represents over 400 manufacturers and processors
of plastics, hired PR Principles early last year to conduct a direct
mail and media relations programme defending the use of PVC in areas as
diverse as toys, car parts and kitchen equipment. The new brief will
include highlighting PVC’s environmentally-friendly application and
disposal methods in the trade and national media, and among MPs and
consumers. It will also liaise with European trade bodies like the
European Council of Vinyl Manufacturers and the Association of Plastics
Manufacturers in Europe.
One of the most vocal critics of the plastics industry is environmental
group Greenpeace, which has claimed PVC production and incineration is
Last month the federation attacked proposals by European commissioner
for consumer policy Emma Bonino to ban all PVC toys following research
suggesting a chemical could leak out of the plastic when sucked by
Federation members include petrochemical companies Elf Atochem and BP
Chemicals and PVC manufacturer, EVC. The body is structured along four
market sector groups - construction, electrical/electronic, packaging
and transport - and 15 business groups.