The Chartered Institute of Marketing (CIM) has hired Marketforce
Communications to raise its profile in the media as the industry’s
The move towards more issues-led PR follows the arrival of new marketing
director Ray Perry in January and the CIM’s first dedicated PR manager
Claire Forbes in May.
Prior to Marketforce’s appointment, Paragon handled the CIM’s corporate
PR but was not invited to repitch. Marketforce beat both Kinross and
Render and Caroline Cecil Associates to the account.
David Saunders, a director of Marketforce, said initially the focus will
be on the impact of EMU, digital TV and home shopping. The agency will
also promote the CIM’s new Chartered Marketer qualification which aims
to put marketing on a footing with professions such as law and
Marketforce will also work with the institute to develop a system for
measuring PR effectiveness.
Marketforce’s professional services clients include KPMG Management
Consulting and financial services specialist TCA Consulting.