RAC Motoring Services, part of the RAC Group which is in the
process of being sold to US group Cendant, is reviewing its PR structure
prior to the takeover being completed.
The RAC Motoring Services division is looking at the make-up of its
seven-strong campaigns unit, led by head of campaigns Edmund King, which
oversees media relations and public affairs. King reports to head of
public affairs David Worskett.
King said that if the deal with Cendant goes ahead the campaigns team
may be broken up: ’The RAC is likely to become more overtly commercial
and there will be a concern that campaigns to protect the motorist will
A campaigns team to deal with commercial services, such as RAC
Breakdown, may remain with RAC Motoring Services, while it is assessing
whether to form a separate team to deal with the social issues of
This team may be seconded to the RAC Foundation, a trust which will be
set up under the terms of the Cendant deal to research and campaign on
motoring issues. RAC also has a five-strong Bristol-based PR team which
King said may be strengthened if the deal goes ahead.
The RAC has appointed Ann Skey to the post of head of public policy,
previously occupied by Jeremy Reynolds (PR Week, 7 August). Skey was
formerly Reynolds’ deputy. Also joining the public policy department is
Anna Reed who takes the post of environment and transport policy
manager. She was previously at the transport policy unit of the London
Borough of Merton.