US bank Chase Manhattan has appointed its first manager of
corporate marketing and communications for Europe, Middle East (EMEA)
and Asia/Pacific as it seeks to build its presence outside the US.
John Anderson, currently manager of corporate communications for Chase
Manhattan Global Bank, the company’s non-retail division, has been
promoted to the new post which is the most senior communications
position across its overseas regions.
Anderson, who will move from New York to the UK next month, will report
to Fred Hill, corporate marketing and communications executive at Chase
and oversee a six-strong team in London, New York and Hong Kong. He will
be responsible for reviewing the bank’s communications in EMEA and
Chase is understood to retain Edelman PR Worldwide in the US, London and
Anderson joined Chase in 1993 to manage the Global Bank’s press
He was previously a senior spokesman and speech writer for Bill Rhodes,
vice-chairman, international at Citibank. He will not be replaced in New
York and his responsibilities will be overseen by his fellow Global Bank
corporate communications manager, John Meyers.
Chase Manhattan Corporation operates mainly US-based retail banking
services and a global corporate banking operation. For the second
quarter of 1998, the company reported profits of pounds 675 million, up
11 per cent on the previous quarter.