Malaysia's Pahang Tourist Board chooses JVPR to attract more UK tourists

Malaysia's largest state Pahang has appointed its first PR agency to persuade tourists to holiday in the region.

Popular holiday destination: Japamala resort
Popular holiday destination: Japamala resort

The State of Pahang Tourist Board has called in JV Public Relations to position Pahang as undiscovered territory. It will promote the region’s proximity to the capital Kuala Lumpur, its low crime rate and its ‘must do before you die’ experiences. These include the world’s oldest tropical rainforest Taman Negara and Tioman Island.

‘There are already 436,000 UK visitors entering Malaysia, usually on their way elsewhere. We want to encourage them to stay,' said account manager Annabel Goldie-Morrison.

She said the agency pitched for the business, ‘after spotting a gap in the market after a Malaysian parliament reshuffle’.

 ‘The new minister for tourism is from Pahang and keen to promote it,' she said.

The JVPR team is also relaunching the Raleigh Hotel in Miami later this year following its purchase by the Brilla Group.

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