BRUSSELS: Earnshaw joins SmithKline
David Earnshaw is leaving his job as deputy managing director of
lobbyist GPC Market Access, to join SmithKline Beecham as director of
European government affairs and public policy. He joins SB in July as a
replacement for Dr Michel Philippe - now at SB Biologicals - at the head
of its five-strong Brussels representative office. GPCMAE managing
director Julia Harrison said there would be no formal replacement for
Earnshaw. Earnshaw said the move was entirely unconnected with the
merger of Market Access with GPC at the end of the year.
ATHENS: Donaldson is new MD of Publicom
Jim Donaldson has been appointed managing director of Publicom/Hill and
Knowlton. He replaces Nick Chaloner who is moving to H&K in London in an
as yet unspecified role. A former account manager with KBH
Communications, Donaldson joined The Communication Group in London as an
account director last year. He is currently working alongside Chaloner
before taking over as MD next month.
PARIS: Ketchum joins forces with Actual
Ketchum PR has signed an exclusive affiliation agreement with hi-tech
specialist Actual Communications in a deal which could eventually lead
to Actual’s full or partial acquisition. Actual was co-founded in 1995
by Herve Delemarre, formerly marketing communications manager for Intel
Western Europe, together with several leading figures from the IT world
including Andre Truong, inventor of the first microcomputer. It has five
staff, fee income in excess of Ffr 1 million and a client list which
includes Sun Microelectronics and Dialogic.
BRUSSELS: Ine Marien score condom coup
Durex manufacturer London Rubber Company Nederland has hired PR agency
Ine Marien & Partners to promote the use of condoms. According to senior
consultant Paul Baeyaert, Belgium has ‘one of the lowest penetration
rates for condoms’ with total sales of just 10 million in 1994 or one
for each head of population. The campaign will target young people in a
bid to encourage them to use condoms more systematically and to
‘reinforce the message of the quality of the Durex brand’ in the wake of
a flood of low price, low quality condoms onto the Belgian market.
PARIS: Top Moreau Lascombe job for Blitz
Dr Pascal Blitz, 42, founder of RSCG Healthcare and a director of Euro-
RSCG Audience, has joined Moreau Lascombe GCI as acting managing
director of its healthcare division. As well as working on clients as
part of GCI’s international healthcare division, Blitz will stand in for
MD Beatrice Nedallec, who is on maternity leave for nine months.
STOCKHOLM: H&K’s good Intentia
Hill and Knowlton’s two-month-old Swedish office has clinched the trade
and business to business contract for the Swedish software application
giant Intentia, which trades under the Movex brand name. Intentia is
tipped to hire H&K on a global basis over the next few months starting
with the UK in two weeks time, Chicago and Kuala Lumpur. Theo Martins,
the MD of H&K Stockholm said the account is the agency’s largest.
edited by John-Pierre Joyce