American IT giant Force Computers has appointed Ketchum to handle a pan
European communications programme.
The account, which will be run from Ketchum’s London and Munich offices,
will be worth pounds 100,000 in fees between now and the year’s end.
Ketchum’s European offices will also lend communications support to
Force’s expansion into Asia.
Force is well-known in the IT sector as a supplier of computer
motherboards but is shifting the emphasis of its business to concentrate
on ‘high end’ systems. ‘Basically, they’ve been making computer
components, now they want to market entire systems,’ said Ketchum’s MD
The business was not put out to pitch. ‘Ketchum came highly recommended
to us,’ said Force European marketing director Chris Williams. ‘We’re
going to start in Europe then our goal is to expand into Asia with
Ketchum’s Munich office will run the PR for Germany, France, Italy and
Spain. London will be responsible for the UK, Benelux and Scandinavia.