London Transport’s head of public affairs Ivor Godfrey-Davies has left
the company, continuing its marketing shake-up.
His departure, after seven years at LT, comes shortly after head of
advertising and publicity Jean Harris announced that she is to quit
The company’s marketing director Norman Cohen told PR Week that both
Harris and Godfrey-Davies were leaving for ‘personal reasons’ and that
he was unaware of their future job plans.
LT’s media relations manager Philip Carter, corporate relations manager
Claire Filby and passenger liaison manager Allen Wetherell will now
report directly to Cohen instead of Godfrey-Davies.
It is not known whether both members of staff are to be replaced.
Cohen said the departures were not related to LT’s company-wide policy
of making staff undergo job assessment tests.
LT’s five press officers have all sat the tests. Three moved to
corporate relations and market research.
However two staff failed and have been ‘displaced’; kept on full pay and
benefits in a ‘displacement pool’, housed at LT’s offices, while they
apply for other jobs at the company.
Their old jobs are being covered by staff brought in on outside
contracts and LT is advertising for press officers to boost the team
back up to five.
The use of assessment centres stems from LT’s internal review which
began three years ago.
‘If people don’t shape up in the whole selection process there is a
displacement pool where perhaps they can be found a job elsewhere,’ said
However one insider commented that the system had left morale as ‘the
lowest it has ever been’.