Firefly Communications has beaten competition from Grayling and
incumbent agency Citigate to land pounds 70,000 worth of business from
news and information organisation Reuters.
The win - for the division of Reuters that handles real-time financial
information products for clients based outside the City of London - is
in keeping with Firefly’s stated intention of building its business
beyond its speciality of pure IT public relations.
‘We’re comfortable with their skill levels and knowledge of the markets
we’re trying to penetrate outside our core City customer base,’ said
Reuters Manchester director Pat Higgins. ‘They had some interesting
Firefly will build a campaign around two Reuters products, Moneyview and
Equity Focus Broadcast.
The campaign will target directors of large regional companies and high
net worth individual investors.
Firefly will also help Reuters produce two publications linked to the