Frankie Burstin, marketing and PR manager for the Joe Bloggs jeans
company, is setting up her own public relations business.
Public Image Communications will launch next month, specialising in
fashion, sport, youth culture, entertainment and sponsorship.
Burstin has recruited five staff to work on the firm’s first clients,
including Joe Bloggs - for which Public Image will manage all marketing
Public Image has also been hired by WBO featherweight champion Prince
Naseem Hamed to handle media relations, sponsorship, marketing and
Before joining Joe Bloggs in 1994, Burstin worked at the fashion
specialist agency PR Unlimited and at Sue Crellin Associates.
‘I have the benefit of both in-house and consultancy experience,’ she
said. ‘I know what the client wants and where consultancies can fail.’