Shell International has been scouring the market for a high-level in
house communications executive to help bolster its corporate image.
The oil company, which has been battered by adverse publicity on issues
such as the disposal of the Brent Spar oil platform and its involvement
in Nigeria, is effectively looking for a heavy-hitting number two for
its head of external affairs Karen de Segundo.
The job will centre on issues management and corporate reputation and is
thought to command a salary of up to pounds 120,000 a year.
Senior in-house practitioners have been approached with a view to taking
A spokesman for Shell International confirmed that the company was
looking to fill a ‘senior external relations job’.
De Segundo replaced Tony Brak, who retired as head of public affairs in
December 1995. She was previously head of business development for
Central and South America.
Some observers believe that Segundo, who is not a PR specialist, wants
to strengthen her department by hiring a corporate communications
Two months ago, Shell UK appointed accountant Alan Goldsmith as its
corporate affairs and administrative director - a post that takes in
public affairs, finance, personnel and legal matters.