British Telecom is poised to sign up the Quentin Bell Organisation for a
new pounds 150,000 fee contract aimed at wooing small to medium-sized
Richard Czartoryski, head of BT’s corporate communications unit, saw
roster agencies QBO and Scope Communications, and outsider Consolidated
Communications this week.
The campaign, named Call Growth, aims to bring separate business-to-
business accounts, handled individually by British Telecom’s roster
agencies, under one roof.
BT has been phasing out these individual business briefs, with most
ending in March and April, in order to strengthen its central goal, of
getting small to medium-sized businesses to make more phone calls.
It is understood that the new campaign will highlight the cost-cutting
and time-saving benefits of modern telecoms, rather than dwelling on
‘Small and medium-sized businesses tend to buy their IT from smaller
companies and have traditionally seen BT as impenetrable,’ said an
The idea of launching a dedicated PR campaign to target this audience
follows the launch of BT’s Business Connection - an 0800 number
offering business advice to firms.
QBO has worked for BT for ten years on a range of programmes including
BT Phone Cards and its tie-up with the Sunday Times Superhighway Awards.
The new contract will not affect BT’s seven roster agencies which
include Lynne Franks, Band and Brown and Countrywide Communications.