Manning, Selvage and Lee has landed a dollars 1 million (pounds 650,000)
multi-national account with computer games company Fox Interactive.
The agency is to promote Fox games throughout the UK, Germany, France
and Japan, with the possibility of further target nations to come.
It kicks off the campaign - which is led by MS&L’s London office - with
such names as Die Hard, the X-Files and the Simpsons.
The interactive games allow players to enact film scenarios such as
gunning down terrorists in the Die Hard trilogy, or creating a Simpsons
set by selecting from numerous different backgrounds, animated
characters and sound effects.
Industry sources calculate the budget as being more than dollars 1
million, with fees making up one third of the total, although Jackie
Elliot, MS&L’s UK managing director, would not confirm these figures.
Elliot said the business would focus on media relations with, in
computer game parlance, ‘really cool events and the odd stunt thrown
‘The client is extremely creative and wants us to be the same. It is a
very competitive market-place - when a game comes out you need a media
blitz, in terms of publicity, and then you move on to the next one,’ she
Mannning Selvage and Lee won the business following a London pitch to
recently launched Los Angeles-based Fox Interactive, part of the
entertainment giant Twentieth Century Fox.
All programmes featured in Fox Interactive games will be based on the
work of Fox Filmed Entertainment, Fox Television and other interests of
parent firm News Corporation Company.