Meanwhile. as compliments go, they don’t come much more mixed than
when John Williams, Fishburn Hedges managing director was called on for
script advice by the writers of Fierce Creatures.
Sadly, Williams was not asked to inject more dramatic tension - but to
impart impenetrable marketing jargon.
Williams was nominated as the PR world’s jargon guru by one-time FH
staffer Amanda Montgomerie, nee Masefield, who is now John Cleese’s
Montgomerie was asked by Fierce Creatures co-writer, Iain Johnstone, for
an authentic source for marketing jargon and she, quite naturally,
thought of Williams. The successful audition, Williams admits, was a
dubious honour. ’I suspect Amanda chose me because I have a background
in planning, and planning people are meant to use a lot of long words.
But it could also be,’ he adds with admirable candour ’because I talk a